March 7, 2018

Edutainment: when learning becomes a game

The technologies we have nowadays can bring an important contribution to the world of learning, helping kids and adults to change the way they see education and to directly interact with their subjects of study thanks to Augmented Reality.
February 28, 2018

How to use Augmented Reality (AR) in advertising: 3 successful adv campaigns!

People are increasingly less willing to pay attention to advertising, but instead they are more and more attracted to live new experiences, able to inspire them and stimulate their feelings. In this respect, Augmented Reality can be a valuable ally for all brands and companies that want to create a unique way to interact with their customers, in a creative and fun way.
February 21, 2018
automotive augmented reality

Augmented Reality and Mixed Reality at the service of the automotive industry

More and more often we see applications for mobile devices that use technologies such as Augmented Reality, Virtual Reality or Mixed Reality. From architecture, to healthcare, to gaming sector we can notice the continuous increase in these innovative technologies, and the trend doesn’t seem to stop, indeed it involves even more sectors. For example, if we look at the automotive sector, how is it changing? What new solutions are innovating this important industry?