February 28, 2018

How to use Augmented Reality (AR) in advertising: 3 successful adv campaigns!

People are increasingly less willing to pay attention to advertising, but instead they are more and more attracted to live new experiences, able to inspire them and stimulate their feelings. In this respect, Augmented Reality can be a valuable ally for all brands and companies that want to create a unique way to interact with their customers, in a creative and fun way.
February 21, 2018
automotive augmented reality

Augmented Reality and Mixed Reality at the service of the automotive industry

More and more often we see applications for mobile devices that use technologies such as Augmented Reality, Virtual Reality or Mixed Reality. From architecture, to healthcare, to gaming sector we can notice the continuous increase in these innovative technologies, and the trend doesn’t seem to stop, indeed it involves even more sectors. For example, if we look at the automotive sector, how is it changing? What new solutions are innovating this important industry?
February 14, 2018
smart city

Examples of Smart Cities in Italy, in Europe and around the world

Augmented reality, mixed reality, IoT are technologies that are now part of our daily life and that, increasingly, are used in different areas and sectors, one of these is that of Smart City. Smart City is mostly a sustainable city from an energy-environmental standpoint, which is attentive to the quality of life of its citizens and which is distinguished by the level and type of services offered. But what makes a city a Smart City? Why do we want to transform our cities into Smart City?.