December 4, 2017

HoloLens: the access key to discover Mixed Reality

Those who love art know it: it is difficult to find the words to explain the emotions you feel when you are standing in front of a sculpture by Canova, Donatello or Bernini. Equally complex it is to describe how incredible it may be the experience of admiring the Pietà by Michelangelo, turn around it, rotate it with your own hands, make it smaller and move it on a desk. The tool that make this possible is Microsoft HoloLens, the first stand-alone holographic computer that allows people to get in touch with digital content, interact with holograms and to obtain the access key for Mixed Reality.
November 29, 2017
Augmented reality and education, edutainment

Edutainment: augmented reality at the service of education

The innovative technologies we have today can be a valuable support for education of children and adults. Augmented reality, amongst others, thanks to its versatility, could become the best friend of learning and one of the special components of a new way of learning, and why not, learning in a fun way, which is also the main goal of Edutainment.
November 22, 2017

Advertising and augmented reality: a powerful mix

The potentialities of augmented reality are endless and promise great revolutions in many areas. One of these is the advertising industry, which feeds off the most innovative technologies every day to improve its communication and find a new way to unlock consumers’ hearts.