May 10, 2019

The automotive sector has changed thanks to Augmented Reality

Today, augmented reality is not anymore considered as a futuristic technology like the ones represented in pioneering sci-fi movies like Blade Runner. It is rather a concrete reality. More and more companies from different sectors – from the 2.0 healthcare to the food and museum sectors – are integrating this technology to their products, transforming the way one can use the services they offer. The possible uses of this technology are limitless and for this reason it is now employed in the automotive sector too. In the following paragraphs, we will list 3 practical examples of how augmented reality applies to the automotive sector.
March 27, 2019

Differences between Augmented Reality and Mixed Reality: the ultimate guide

We talked about innovative technologies many, many times, because it’s what we do and what we know best. But we have been wondering if maybe we took something for granted: who knows the real differences between augmented reality and mixed reality, and all of those other “realities” we hear about more and more? Let’s find them out together.
March 13, 2019

Mixed Reality for museums: when impossible becomes possible

“That belongs in a museum!” – this is one of Indiana Jones’ most famous sentences, because of his great respect for archaeological relics. What would Indiana think today, if he knew that it is possible to preserve any kind of relic, be it artistic or archaeological, even better than by keeping it in a museum? The answer is Mixed Reality: here is how it is revolutionizing museums all over the world.