The automotive sector has changed thanks to Augmented Reality

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March 27, 2019

Today, augmented reality is not anymore considered as a futuristic technology like the ones represented in pioneering sci-fi movies like Blade Runner. It is rather a concrete reality. More and more companies from different sectors – from the 2.0 healthcare to the food and museum sectors – are integrating this technology to their products, transforming the way one can use the services they offer.
The possible uses of this technology are limitless and for this reason it is now employed in the automotive sector too. In the following paragraphs, we will list 3 practical examples of how augmented reality applies to the automotive sector.

1. Your home is the new showroom

2. Like in a video game

3. It is but a short step from wrench to tablet

Team ARM23

Today, augmented reality is not anymore considered as a futuristic technology like the ones represented in pioneering sci-fi movies like Blade Runner. It is rather a concrete reality. More and more companies from different sectors – from the 2.0 healthcare to the food and museum sectors – are integrating this technology to their products, transforming the way one can use the services they offer.
The possible uses of this technology are limitless and for this reason it is now employed in the automotive sector too. In the following paragraphs, we will list 3 practical examples of how augmented reality applies to the automotive sector.

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