Thanks to the creation of specific software, the sectors in which Augmented Reality can be used are many and varied. Everything can be “augmented” with digital content, so there are endless possible applications of this technology.
Let's take a close look at some of the sectors in which Augmented Reality can be applied.
The sectors of video games, live events and video entertainment are considered the most promising for the application of Augmented Reality, even if the video game industry presents many challenges: the focus will be on the processing of 360° graphics, immersive storytelling and interaction.
In the tourism sector, Augmented Reality applications are a real revolution.
On the one hand, they have improved the traveler's experience allowing greater ease in organizing the trip and stay, making the visits fun and original.
On the other hand, they have given to companies in the sector many new possibilities to enhance their offer.
Augmented Reality is also revolutionizing the logistics and maintenance field.
Thanks to smart glasses
or specific tablets, employees can have real-time information, useful for improving the quality and speed of their activities,
even in critical situations where both hands are needed to carry them out.
The benefits provided by this technology are: increase in efficiency of warehouse operations, optimization of work times and reduction of costs.
In the healthcare field, Augmented Reality is still in the research stage, but numerous scientific studies show that there is enormous potential in this sector too.
Augmented Reality can provide the surgeon with information during the operation, such as heart rate, blood pressure and the state of health of the patient's organs.
The doctor can use the AR technology to see inside a patient’s body by combining images, such as a radiograph, with other content such as video and 3D graphics.
Moreover, this technology, through the use of smart glasses, has the potential to more accurately recognize the edges and the conformation of the tumor mass, reducing the need for interventions for exploratory purposes.
The AR technology has the potential to become a very useful tool for school and university education, enough to revolutionize the learning method.
Smart glasses and Augmented Reality simulators are preparing to revolutionize the world of school and more generally education, to make it more agile and fun.
Thanks to engaging experiences, interactive and customizable educational material, students' performances can also improve by 30%
(source: Speak Up Research Project for Digital Learning 2016
), compared to traditional teaching methods.
Museums and art galleries
Augmented Reality can also enhance the museum visit experience.
For example, Project ARM - our platform dedicated to the museum world - offers a new way to explore museums, making the visit more interactive and engaging.
With just a few simple gestures, the visitor can access customized paths, multimedia content and services that will make his/her visit unforgettable.
The Augmented Reality technology wants to innovate the automotive industry by completely changing our driving habits.
What about a windshield that shows real-time driving directions, road signs and speed to follow, and traffic information?
These are just some of the many examples of Augmented Reality applied to the automotive sector. The only limit is our imagination and creativity.
However, one thing is certain: augmented reality is going to overturn, forever, our everyday reality.