The tourist sector is starting to adapt to this, helping both the travellers, whichever category they belong to, to have everything at their fingertips - or at the tip of their smartphones, which have become an extension of their own hands - and the areas providing “smart” services.
In order to get a quality product, using technological tools is not enough to make a city “smart”: a study carried out by professors Buhalis
and Amaranggana established that it is necessary that a tourist place respect some basic rules, such as the “6 A’s of tourism destinations
”, that is, a series of elements a city needs in order to offer smart tourism to those who visit it.
: it is essential that each place attract spectators for an element that distinguishes it from the others, such as a theme park, a museum or a natural element;
: in order to enjoy the trip at their best, it is paramount for tourists to have the possibility to move rapidly and with ease;
: all those extra services making the city more livable;
: info points, tourist offices and all those offices that are able to help visitors to better understand and use the city’s resources;
: no tourist destination that is worth its name will ever allow its visitors to get bored!
: the secondary services, such as banks, post offices and everything the tourist might need, but is not a main component of the trip.
The study asserts that it is paramount that these 6 elements develop continually and, above all, compete with one another
: it’s the only way a locality can really give its visitors the smart tourism they need.