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Innovation has always been the protagonist of the great revolutions in the agricultural sector. Every time a new technology enters the scene, the first ones to welcome it are also the first ones to see its benefits, which means: always stay one step ahead of others, enjoying a great competitive advantage.
Towards an Agriculture 4.0
The turning point in the agricultural sector has two names: Smart Agrifood and Agritech
These concepts offer technologically advanced solutions based on technologies such as augmented reality, mixed reality and IoT, which are mainly aimed at making agricultural activities ever more precise, profitable and sustainable.
Agriculture, which has always been a very important sector for the Italian economy, has to pay attention to the new demands of the market, ever more attentive to quality, authenticity and sustainability.
But, how can we face this new challenge?
Let's take a closer look at the role that technological innovation plays in helping the protagonists of this new agricultural revolution.
Higher quality at lower cost
As we said, today's production and processing of agricultural products is closely linked to innovation. From the latest surveys carried out it has emerged that the first thing to do in order to renovate the agrifood chain is "information", in one word: Big Data.
Getting them and analyzing them is the key. This is the starting point from which thousands of entrepreneurs should start to get better processes, products and services.
Thanks to the intersection of satellite data with local data - through sensors installed in the ground - it is possible, for example, to detect environmental information such as temperature, humidity and sun exposure.
All this data, if well exploited and understood, can lead entrepreneurs to make more informed and timely choices, sometimes suggesting the change of strategies in progress to the advantage of crops and profits.
Think that nowadays there are management tools that can analyze the situation of vineyards to indicate in real time the best actions to be taken.
The breeding sector is also interested in Smart Farming solutions. The TDM company, Brescia, has developed Silent Herdsman
, an intelligent collar that is put to the cows to check their health and wirelessly transmit data to any device.
No wonder there are more and more farmers who rely on Big Data, drones, the Internet of Things and smart management system to improve crop productivity and reduce costs.
A cutting edge traceability to increase the value of products
A very important feature to take into consideration nowadays is: traceability.
Compared to the past, today consumers pay particular attention to the origins and methods of production of what they buy.
Providing a transparent traceability of the product and offering an easy access to the history of the agricultural product, its cultivation, its processing, up to the storage of the finished product in the grocery store, means guaranteeing the final consumer a certified and quality product.
Thanks to the new opportunities offered by technologies such as augmented reality, customers, for example, can obtain, with a simple click, digital information and detailed content on the origin of the product and the production techniques used to grow it.
Otherwise, through the camera of any device (tablet, smartphone), the customers can scan the QR Code on the packaging of fruits and vegetables in order to have information about the company, the type of soil and nutritional values.
This, in addition to increasing the value of the product, also preserves its identity.
A more sustainable and responsible production
The last aspect that Agritech, or smart agriculture, wants to enhance through the use of technology is the one related to environmental sustainability.
As is widely known, the value and stability of a farm, today more than ever, also depends on its relationship with the environment.
, in addition to offer more effective production methods, higher quality food and more information for consumers, has also to guarantee more sustainable production methods in order to save water, provoke less impact on the environment - and on the climate -, and reduce the production costs.
At the moment, in fact, there are numerous experimental solutions able to calculate and monitor the main environmental impact indicators and values concerning human health, air, soil, biodiversity conservation, energy consumption and use of water.
There are many technological companies that are developing software and platforms to help agricultural entrepreneurs to accomplish that digital transformation that will gradually lead to agriculture 4.0.
Even if the steps to be taken are many, the first one is certainly to become aware of the new opportunities that digital technology offers to agricultural companies.
If you are interested in undertaking this transformation, ARM23 can help you.
Our experience in the field of cutting-edge technologies, combined with continuous research in the field, allow us to create specific solutions that can make the difference in your agricultural business.
for more information and we will be happy to explain in detail all our technologies and platforms.